Promotional games for PC, Mobile and Web

Advergaming is positioned as a revival in advertising, it is particularly useful for promoting a product, an organisation or an idea.

Why use advergames? Unlike traditional media, they are not intrusive, they enable players to become immersed for any given time within the brand environment, they showcase content and concepts with the participation of the player, converting what before would have been a standard advert into an experience to be shared with friends and, what’s more, they are fun.

What do we achieve by using an Advergame? A good advergame or advertising game manages to reinforce the company image amongst its players, creating databases of users for future communications or campaigns, permitting the behavioural segmentation of said databases, optimising cost/ effectiveness/ statistics, it has a high memorability rate, it is capable of conveying values, constructing a dialogue between user and company and can be linked to offline promotions, reinforcing them.

PXSP has been responsible for the production of various different types of Advergames for important international companies.  We are one of the companies with the most experience in this sector, achieving quantifiable results without precedence in Spain.